Personalised video, one person at a time

Say it to one person.
Say it warmly.

BuiltWarm turns your product spec into a short video for one named prospect — written to build their confidence, narrated by a presenter, and rendered in minutes.

Free to start · No card · Your first video in under ten minutes

A video forMaya EllsworthDirector of People Development
Made with BuiltWarm1 min 31 s

What your prospect opens. Real render — not a mock-up.

The method

Six ways to build confidence. Seven moments to meet.

Every script is composed against a leverage point you choose and the buyer moment your prospect is actually in. Change either and the argument changes — which is why two people never receive the same video.

Leverage points06
Problem LegitimizationPain PrioritizationPath ClarityTrust TransferChange ContainmentCapability Momentum
Buyer moments07
Unnamed ProblemNamed but Not PrioritizedExploring OptionsValidating FeasibilityPre-Launch AnxietyEarly Adoption DipScaling or Expanding
How it works

Three steps. About ten minutes.

You stay in control at every one of them.

01

Describe what you sell

Your product spec, once. Every video is written from it, so nothing drifts off-message.

02

Name one person

Who they are, what they do, and where they are in their thinking. The script is written for them — not a segment.

03

Approve, then build

Read it. Change any line. Approve it. Minutes later: a finished video and a private link.

Principles

The things it will not do.

A tone standard is only real if something enforces it. These are checked in code, on every script, before it reaches you.

01

No hype vocabulary

“Effortless”, “seamless”, “risk-free” — rejected and rewritten before you see the draft, not flagged for you to catch.

02

No manufactured urgency

No countdowns, no scarcity, no invented deadlines. Pressure is the thing being replaced.

03

No overreach

Scripts stay inside what your spec actually claims. The video cannot promise more than you can deliver.

04

Nothing sent for you

BuiltWarm never emails your prospect. You get a link, and you decide how and when it travels.

Start with one

Send a video that sounds like you meant it.

One prospect. If the result doesn’t sound like something you would have sent yourself, don’t send it.